Discreet Sales Solutions for Wineries
IRAE Wines provides sales, inventory-placement, and route-to-market services for wineries seeking a thoughtful way to move finished goods or quality bulk wine. Our work combines hands-on wine-distribution experience with active sales channels and a disciplined approach to protecting producer relationships, pricing integrity, and brand equity.
Our services
Bottled wine placement
We evaluate available bottled inventory, identify the right audience, and structure focused sales opportunities through established distribution and private online channels. Programs are designed around the wine, the producer’s goals, and the quantity available.
Private subscriber offers
Select wines can be presented as limited, one-time offers to a private subscriber base. Offer pricing is not published publicly, and once an offer closes, no publicly accessible record of the discounted price remains.
Bulk wine solutions
For quality bulk lots, we help assess practical routes to market, including discreet placement and the development of one-off brands when appropriate. This gives producers another way to create value from inventory without compromising the identity or positioning of the original winery.
Sales strategy and brand protection
Every engagement is approached with long-term brand value in mind. We work to align pricing, channel, messaging, and timing so inventory can generate cash flow while the producer’s core market position remains protected.
Experience that moves wine
Our team comes from a wine-distribution background and currently manages sales channels for multiple brands. We have successfully placed several thousand cases through active online channels while maintaining a careful, producer-first approach.
Best-fit bottled wine programs
Our strongest bottled-wine placement opportunities generally involve:
- Wines with a 90+ point rating
- A $50 or higher suggested retail price
- At least 336 cases available
These guidelines help us identify programs with enough volume and market positioning to support an effective campaign. We also consider distinctive wines from respected appellations and evaluate bulk-wine opportunities individually.